Hippie Chic explores the late 1960’s fashion trends and embraces the street fashion of that time, which is an exciting choice for those interested in both fashion history and the more contemporary cultural and social trends of the time. With its stylish packaging, Hippie Chic represents vintage style at a price much more reasonable than the ‘rare’ label. The brand’s unique design ethos consists of a laid-back attitude and cool urbanity, as well as an authentic and youthful approach to clothing. It’s all about conveying a message – Hippie Chic’s philosophy goes along the lines of ‘be yourself, are you proud’, and as such, the brand conveys individualism and originality not seen on a mainstream level until more recently. Stylish, bold and ahead of its time, Hippie Chic is an essential brand for anyone interested in current fashion or in true vintage styles.
Hippie Chic began life in the early 1960s as a clothing label for the alternative community, before going on to take on more mainstream themes under the guise of Hippie Lite. The most notable aspect of Hippie Chic was the use of bright colours and oversized, distinctive logos. These helped to create an identity for the brand and were later used on clothing items, gifts, toys and more. In addition to its mainstream launch in the US in the early to mid ’60s, Hippie Chic also went global with its first European collection. As its popularity grew worldwide, Hippie Chic expanded into numerous other markets including Canada, Australia and Spain.
This iconic American brand remains a staple in the wardrobe of millions worldwide. Hippie Chic was responsible for helping to launch the Hippie Holiday and the “hippie” concept, helping to shape the clothing habits and styles of countless Americans for the rest of that decade. It remains a favourite amongst vintage fashion fans and new fashion enthusiasts alike, and has continued to influence the design of modern-day fashions. A true icon in its own right, Hippie Chic continues to influence fashion and culture in the way we wear our hair today. Fashion experts agree that to see such a classic clothing brand like Hippie Chic for the first time is an experience in itself!